Who am I?
I'm a product designer with an engineering mindset. I treat design like a puzzle, break it down to essentials, test rigorously, and build what lasts. I love unpacking complex problems with first-principles thinking to find simple, effective solutions that respect how we think.
What gets me going is human nature, the behavioural quirks, psychological patterns, and cognitive shifts that shape us.
I'm drawn to new industries and tech that solve real issues, without creating unnecessary noise. Tools like AI intrigue me for how they simplify the human side; I've been using one as my assistant for brainstorming and refining ideas, keeping things grounded and feasible.
Off-screen, I recharge in nature, chase experiences like a good hike or a book on thinking patterns, and tinker with visual design, illustration and motion when it fits, just enough to make ideas come alive.
Life's about learning and connecting the dots. If you're untangling a challenge or curious about design's edges, say hi, I'm up for real talks.
My Experiences
DockYard, Inc.
2022 - 2025
Sportiv
2021 - 2022
Pahk Solutions
2021
digiwash.ir
2020
Address.ir
2018 - 2020
Snappfood
2018
Ronak
Software Group
2016 - 2017
DockYard is a U.S. based digital product consultancy that delivers full-team services, Strategy, design, and engineering to build web & mobile products that scale. I contributed to client projects for Kamana and No BS WeightLoss, as well as an internal product called Station UI.
Sportiv is a native mobile app you can create sports events with your friends and also find teammates in public. I was in the team from the Ideation phase up to the product launch.
Joined Pahk Solutions, a tech startup building a platform for individuals to measure, monitor, and reduce their carbon footprint. As Product Designer (MVP phase), I shaped the user journey, crafted intuitive UX/UI, and helped the team win a grant and attract investment.
Digiwash is an online laundry platform in Iran providing seamless service through dedicated apps for customers, factories, and drivers. I joined post MVP as the sole designer, leading the end-to-end design process, from redefining user flows and simplifying navigation to crafting UI in Figma to ensure a cohesive and intuitive multi-app experience.
ADDRESS.ir is Iran's largest verified real estate rental platform. I joined the team to transform the business concept into a comprehensive product strategy.
SnappFood is Iran’s leading online food delivery platform. I joined the design team to conduct user testing and redesign user flows, addressing pain points and creating more intuitive, seamless experiences for users.
Ronak Software Group is a tech company specializing in web and mobile applications, including Nested, a platform for team and corporate communication.
I began my product design career there as an intern, assisting the design team with user flows, usability tests, and UI design for Nested.